After shaking rumors of filing for bankruptcy and airing their first-ever commercial during the NCAA championship game, Jay-Z's clothing brand, Rocawear, has announced a business partnership with the famed New York Yankees.
Details of the partnership have yet to be revealed, but Executive Vice President of Marketing at Iconix Brand Group Jameel Spencer explained how the pairing came about:
“Jay-Z has been a long-time fan of the Yankees, regularly attends games and has even included his favorite team in song lyrics, so this was a natural partnership. Rocawear, along with Jay-Z are very excited to be working with the Yankees for the 2012 season. We feel another championship in ‘12!”
No comments:
Post a Comment