NIKE IMPLEMENTS NEW “TWITTER RSVP” RELEASE SYSTEM

The recent release of the Nike Air Foamposite One “Galaxy” has brought to light one of the biggest problems in the sneakerhead culture. In addition to lines lasting days and weeks, recent news has also depicted the “sneaker community” in a negative angle. To alleviate the problem,  a new “Twitter RSVP” system has been launched to help manage product releases at all Nike Stores. The new Twitter RSVP system is relatively simple. Nike will announce a RSVP Date, and will begin the RSVP process at a random time on the posted date. Those who respond in time with the necessary information will have secured a pair of sneakers once Nike’s Twitter system responds.  Nike has also banned midnight in-store releases, as well as pre-orders. Check out more information below.

NIKE STORE LAUNCHES – TWITTER RSVP
Twitter RSVP is used to help manage product launches at Nike Stores. Follow your local Nike Store on Twitter for launch announcements and frequent updates.

The Twitter RSVP Process:

On the RSVP date, our store will send a tweet at a random time to begin our Twitter RSVP process, including a product specific hashtag (#tag).
Once registration is open, you must Direct Message (“DM”) the store within 60 minutes. The DM must include:

1.The product-specific #tag tweeted by the store
2.The last 4 digits of your State/Passport/Military/School ID number
3.Your shoe size (limit one).

Confirmations from the store will be sent via DM to those who have successfully secured their requested size. Shoes will be awarded on a “first respond, first serve” basis.
Confirmed recipients must pick up their product (in person w/ identification) from the store on the day of launch. Unclaimed product will be announced on Twitter and will be re-released at the store’s discretion.

How do you properly RSVP through DM? Here’s an example:

Store Tweet:
Twitter #RSVP is now open for the Air Foamposite One.#Electrolime

Consumer Response (DM):
#Electrolime, 4253, 10.5

(For more information about sending a DM, see the Twitter Help Center.)

Twitter RSVP Terms and Conditions:

One item allowed per person, even if you receive two confirmations of successful registrations. Abuse of this rule may result in denial of purchase or entry to future launches.
Confirmed recipients must provide a valid ID that matches the last 4 digits used for RSVP.
Size cannot be changed once it has been confirmed to a person through Twitter RSVP.
Resell or trade of Twitter RSVP confirmation is prohibited.
Twitter RSVP confirmation is not transferable and not redeemable for cash or for credit towards any purchase.
Lines will not be allowed to form outside the store for this release.
Launch process is always subject to change at any time at the discretion of Nike, Inc.

Find your local Nike Store Twitter account:

Store Name	City	State	Twitter Handle
NIKETOWN Boston	Boston	Massachusetts	@NikeBoston
NIKETOWN Chicago	Chicago	Illinois	@NikeChicago
Nike Dallas	Dallas	Texas	@NikeDallas
Nike Las Vegas	Las Vegas	Nevada	@NikeLasVegas
NIKETOWN Los Angeles	Beverly Hills	California	@NikeLA
Nike Mall of America	Bloomington	Minnesota	@NikeMallAmerica
NIKETOWN New York	New York	New York	@NikeNYC
Nike Portland	Portland	Oregon	@NikePortland
Nike Roosevelt Field	Garden City	New York	@NikeRooseveltFD
NIKETOWN San Francisco	San Francisco	California	@NikeSF
Nike Santa Monica	Santa Monica	California	@NikeSantaMonica
Nike Scottsdale	Scottsdale	Arizona	@NikeScottsdale
NIKETOWN Seattle	Seattle	Washington	@NikeSeattle
Nike Running Bay Street	Emeryville	California	@NikeBayStreet
Nike Running Eugene	Eugene	Oregon	@NikeEugene
Nike Running Fashion Island	Newport Beach	California	@NikeFashionIsl
Nike Running Fashion Valley	San Diego	California	@NikeFashionVal
Nike Running The Grove	Los Angeles	California	@NikeTheGrove
Nike Running Lenox Square	Atlanta	Georgia	@NikeLenoxSquare
Nike Running South Coast Plaza	Costa Mesa	California	@NikeSCPlaza
Nike Running Stanford	Palo Alto	California	@NikeStanford
Nike Running Westchester	White Plains	New York	@NikeWestchester
Nike Running Westfarms	Farmington	Connecticut	@NikeWestfarms
Nike Running Westport	Wesport	Connecticut	@NikeWestport

Source: Nike, Inc.