Friday, July 20, 2012

David Stern Adding Advertising To Team Uniforms Cause He Loves That Guap


ESPN – The NBA Board of Governors approved a new look for uniforms and a couple of changes in the use of video replay, commissioner David Stern announced Thursday night. Stern met with the media after the Board of Governors held their annual summer meeting, and said the league is looking to add possibly $100 million in revenue by permitting small advertising patches on uniforms starting in the 2013-14 season. “The view is that the teams would need a significant time; one, to sell the patch; and number two, for adidas to manufacture the uniforms, because the patch that would be on the players’ uniforms would also appear on the jerseys at retail,” said deputy commissioner Adam Silver, who is handling the uniform change. Silver said there are revenue projections from European soccer teams the NBA could use. The competition committee altered a few rule changes with respect to the use of video replay, primarily in the final two minutes or overtime of games.

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