It would seem that Dwyane Wade has come to a crossroads with Jordan Brand. Aside from Jay-Z’s famous wordplay laced classic, “Dear Summer” it would seem that Dwyane Wade will soon be writing his own lyrical open letter to Jordan Brand this summer. Word has surfaced that the 2-time NBA Champion will be parting ways this summer and that the upcoming signature shoe from JB, the Fly Wade 3 will be scrapped. But what is the reason for the Flash’s sudden change of heart? Reports point to the dismal numbers of Wade’s signature shoes with the brand because the Fly Wade wasn’t necessarily “flying” of the shelves.
Favorably, since the all star shooting guard’s partnership with JB, it has gained him worldwide attention primarily in the Asian markets. This is where rising footwear brand, Li-Ning enters the picture. Could we see a Wade x Li-Ning shoe next season? It would make since to establish a relationship with the brand where his fan/consumer base is most vital but it would also be a grand gesture for Wade to remain under the Swoosh and move to Nike footwear alongside his teammates. There is still a lot in air at this point but we will keep you updated with new developments.
The Fly Wade series has been nothing but a disaster ugly ass sneakers
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