How exactly did the Jordan Brand reel in their newest acquisition? The raw details behind Russell Westbrook's new deal are still forthcoming, but here's a great example of how to build a successful athlete/brand relationship.
Recently, the Jordan Brand commissioned 9FIVE to produce custom dual-branded frames for Westbrook to celebrate their freshly-inked partnership. This, of course, follows a season in which Russell made headlines with his pre and post-game frame selections.
Russell's frames feature Jumpman and "RW-LTD. Edition" inscription. Read on for more photos.
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