“Budweiser is all about celebration and great times. As a brand that loves hockey, we wanted to elevate those key moments during the game when celebration is at its peak – the moment a goal is scored,” said Kyle Norrington, Brand Director, Budweiser. “While fans are at home enjoying the game with a cold Budweiser, we want to offer them a piece of the action and amp up goal celebrations. Budweiser developed the red lights specifically for Canadians to make hockey more fun and exciting for fans at home.”
A combination of leading edge technology and innovation, the Budweiser Red Light ensures fans will never miss a goal. With a WIFI connection and the Budweiser Red Lights App – available for iPhone and Android users – the installation process is easy. Fans just need to select their city (or two or three!) and follow the simple instructions on the app. Hockey-obsessed Canadians can rest assured they’ll know when their city has scored – the Budweiser Red Light’s horn sounds and the red light flashes. Budweiser Red Lights also give fans a ‘five-minute to game time’ warning message. You can buy one HERE if you live in Canada
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