VIA: Confirming rumors that surfaced last week, Kanye West is taking his talents to Herzogenaurach, where he'll reportedly collaborate with adidas on his own line of footwear and apparel.
In an interview with Hot 97's Angie Martinez earlier today, Kanye broke the news himself, adding that he's going to be the "Tupac of product."
"So the old me, without a daughter, would have taken the Nike deal because I just love Nikes so much," West told Martinez. "But the new me, with a daughter, takes the adidas deal because I have royalties and I have to provide for my family."
The move also makes sense for adidas, who has positioned itself as a viable option in fashion-forward circles with designer partnerships that include Jeremy Scott, Raf Simons, Rick Owens and Stella McCartney.
As of now, there are no further details on the new partnership or any comment from adidas reps. We'll likely be hearing something in the very near future though, so stick with Sole Collector for any and all updates regarding this huge move.
Full interview audio can be heard now at missinfo.tv
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