by Brendan Dunne
VIA: The adidas Yeezy 750 Boost by Kanye West is currently hovering in the window of adidas' massive store at 610 Broadway in NYC.
This display, caught by Complex, marks the first time that the shoe has been on full view for the public. All the looks so far have been given through a camera's lens, often times via subpar camera phones and images doused in filters, but this will let New Yorkers get a real opportunity to see the shoes in person ahead of this week's launch. The window dressing urges passers-by to download the adidas Confirmed app, which will be the platform that the adidas Yeezy 750 Boost launches through.
These Are the Stores That Will Have the Kanye West x adidas Yeezy Boost
The Kanye West x adidas Yeezy Boost release date is Feb. 14.
The new Kanye West x adidas sneakers will be launching first in NYC, and the distribution is wider than many might have expected. adidas confirms that Champs Sports, Foot Locker, Packer Shoes, Dover Street Market, and its own stores in the New York area will have the first sneakers.
Remember that the Kanye West x adidas Yeezy Boost will be launched exclusively through the adidas Confirmed app. adidas says that users will have the chance to reserve the Kanye West sneakers on Friday, Feb. 13 on their phones.
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